The ex - millionaire who was sacoleira
Businesswoman who sold water in college door built empire with 160 dental clinics throughout Brazil
Carla Sarni , owner of the dental network Sorridents
Have you heard of Carla Sarni ? Maybe not, but the chances of seeing the network of dental clinics she founded are larger . The Sorridents , largest network in Latin America , is present in over 125 locations around the country . In brief , this number will increase to 160 , since many franchises are sold under implementation . But at age 37 she wants more . Is eyeing the market in Portugal and Angola . The goal is one : to be the world's largest industry.
"I always had the knack for business. When I was about 12 my mom got some reels with line. Placed inside a bowl and went to the front of the central market of my city . It took me two chairs and kept calling people with the phrase ' enters , enters parish chuch money in bowl ' . I sold everything and bought a bicycle pink , "says the businesswoman with a very characteristic good humor .
Clothes, chocolates and bottled water
She comes from a small town in São Paulo , Pitangueiras . His father was a bus driver and circular mother sold cheese and curd , and when scraped together some money , bought a small shop where you started selling clothes. Carla teaching attending the morning . She stresses that the only reason to study to be a teacher was because the course was free. During the afternoon helped her mother and at night attended classes in high school, old school. When his cousin asked if she wanted to go with him to Minas Gerais entrance exams dental , life of the entrepreneur took a new turn .
" I went because the subscription was not expensive and because he said he was going to have a lot of parties . I did not think could be approved , "he confesses . Then the good news came the cold shower . The mother , who counted the money dealer at the end of the month and was struggling to pay the bills with the store profits and wages of husband, said he was not able to sustain it in another city and even more buying textbooks so expensive that the course required . She did not give up and asked permission to try to stand alone . The experience would be only six months . If it did not work , Carla back to your city to finish the Magisterium .
Then she started pulling clothes from mother shop and sell in the republics of Alfenas , mining town where he attended college. The full period of study the student not discouraged . After school she visited the homes of students and selling their products . When the clothes were done, she made chocolates . At the time of college entrance , the door was going to college to sell bottled water . And so it remained on course and even sent the money left over to help parents . "I was nicknamed sacoleira , but that's how I graduated ," she recalls.
Office on the bakery
After graduation , Carla decided to come to São Paulo . Please lived in the home of an uncle and started looking for jobs . It was adopted in the selection process of an office that was above a bakery in CISPER Village , east of the capital. Even with the negative , the businesswoman waited all candidates go away and strengthened the dentist that if the chosen professional give up the job she really needed that job . Days later , he hired her .
" After three months , formed line at the door for individuals to be served by me," he says. Yet at the time he was in college his grandmother and aunt started paying a carnet of benefits to a dentist's chair for Carla . When the chair came out, she informed the owner of the clinic that would go away . That was when he proposed to her that she bought the office. She paid 12 billion dollars in 10 installments. And began to expand by renting the rooms next door .
While working , paying a consortium of an automobile . "When my car came out, I thought, ' I'll stop being poor ' . But just at this time , a property near my office went on sale . I gave my car as input and I financed the rest over 15 years. After that, everything started to change .
Turnover of 104 million reais
In less than 10 years , Carla dentists and some partners already had 23 units of Sorridents . In 2004 , she and her husband have shaped the franchise system and today the company is the largest in the industry in Latin America , with 160 dental clinics . Turnover last year was 104 million dollars, and this year is expected to amount to 120 million .
With the money came heavy 16 hours of work per day , lack of time for daily activities such as going to the market , and also for the family. Mother of two children, one eight and the other seven years , Carla did not attend most of the routine childhood . Four years ago , his eldest son was hospitalized days in the ICU ( intensive care unit ) . That's when she decided to review its priorities .
" Today my schedule depends on my kids . Lunch at home two to three times a week and during the race the boys , I get home at seven in the evening and take the matter up at nine . Then I go back to work there anyway. The weekend is also my family . We love going out to eat out, go to the theater and the cinema . "
Taking the children , the rest of the time is devoted entirely to business. A manicure and hair salon in your home and go shopping even think ! " I only buy clothes or shoes when they really need . I do not have time to be milling about in stores . Also just paid what I consider fair . I will not spend five thousand reais a scholarship here in Brazil , if I can buy it for less than half in the United States or Europe . "
"I am extremely economical "
What has changed with money and success ? " Basically we have a lot more comfort . Besides, I can travel to all the places you always wanted to know . You can not take long periods of vacation, but when we , I and my husband took the kids and go sightseeing. Nowadays I hang up the phone, " Carla says.
The family also has a " refuge " for the weekend : a home within a gated community in Guaruja, São Paulo coast . " On the beach we go out for bike riding with the kids and we enjoyed this very moment with the family."
A businesswoman account that is economic in nature. " I can not quit spending money without thinking . I know I had to give up many things in my personal life , so I give a lot of value to all who conquer . In my house, for example , we market on Wednesdays , the day that vegetables and fruits are on sale . My kids earn only present in holidays and if they break some toy , need to gather money from their pocket money to buy another. I always say that I will not replace something they cared not . I think they give much value to what we already have and understand what it takes to work hard to succeed and a comfortable life , "adds Carla .
Businesswoman who sold water in college door built empire with 160 dental clinics throughout Brazil
Carla Sarni , owner of the dental network Sorridents
Have you heard of Carla Sarni ? Maybe not, but the chances of seeing the network of dental clinics she founded are larger . The Sorridents , largest network in Latin America , is present in over 125 locations around the country . In brief , this number will increase to 160 , since many franchises are sold under implementation . But at age 37 she wants more . Is eyeing the market in Portugal and Angola . The goal is one : to be the world's largest industry.
"I always had the knack for business. When I was about 12 my mom got some reels with line. Placed inside a bowl and went to the front of the central market of my city . It took me two chairs and kept calling people with the phrase ' enters , enters parish chuch money in bowl ' . I sold everything and bought a bicycle pink , "says the businesswoman with a very characteristic good humor .
Clothes, chocolates and bottled water
She comes from a small town in São Paulo , Pitangueiras . His father was a bus driver and circular mother sold cheese and curd , and when scraped together some money , bought a small shop where you started selling clothes. Carla teaching attending the morning . She stresses that the only reason to study to be a teacher was because the course was free. During the afternoon helped her mother and at night attended classes in high school, old school. When his cousin asked if she wanted to go with him to Minas Gerais entrance exams dental , life of the entrepreneur took a new turn .
" I went because the subscription was not expensive and because he said he was going to have a lot of parties . I did not think could be approved , "he confesses . Then the good news came the cold shower . The mother , who counted the money dealer at the end of the month and was struggling to pay the bills with the store profits and wages of husband, said he was not able to sustain it in another city and even more buying textbooks so expensive that the course required . She did not give up and asked permission to try to stand alone . The experience would be only six months . If it did not work , Carla back to your city to finish the Magisterium .
Then she started pulling clothes from mother shop and sell in the republics of Alfenas , mining town where he attended college. The full period of study the student not discouraged . After school she visited the homes of students and selling their products . When the clothes were done, she made chocolates . At the time of college entrance , the door was going to college to sell bottled water . And so it remained on course and even sent the money left over to help parents . "I was nicknamed sacoleira , but that's how I graduated ," she recalls.
Office on the bakery
After graduation , Carla decided to come to São Paulo . Please lived in the home of an uncle and started looking for jobs . It was adopted in the selection process of an office that was above a bakery in CISPER Village , east of the capital. Even with the negative , the businesswoman waited all candidates go away and strengthened the dentist that if the chosen professional give up the job she really needed that job . Days later , he hired her .
" After three months , formed line at the door for individuals to be served by me," he says. Yet at the time he was in college his grandmother and aunt started paying a carnet of benefits to a dentist's chair for Carla . When the chair came out, she informed the owner of the clinic that would go away . That was when he proposed to her that she bought the office. She paid 12 billion dollars in 10 installments. And began to expand by renting the rooms next door .
While working , paying a consortium of an automobile . "When my car came out, I thought, ' I'll stop being poor ' . But just at this time , a property near my office went on sale . I gave my car as input and I financed the rest over 15 years. After that, everything started to change .
Turnover of 104 million reais
In less than 10 years , Carla dentists and some partners already had 23 units of Sorridents . In 2004 , she and her husband have shaped the franchise system and today the company is the largest in the industry in Latin America , with 160 dental clinics . Turnover last year was 104 million dollars, and this year is expected to amount to 120 million .
With the money came heavy 16 hours of work per day , lack of time for daily activities such as going to the market , and also for the family. Mother of two children, one eight and the other seven years , Carla did not attend most of the routine childhood . Four years ago , his eldest son was hospitalized days in the ICU ( intensive care unit ) . That's when she decided to review its priorities .
" Today my schedule depends on my kids . Lunch at home two to three times a week and during the race the boys , I get home at seven in the evening and take the matter up at nine . Then I go back to work there anyway. The weekend is also my family . We love going out to eat out, go to the theater and the cinema . "
Taking the children , the rest of the time is devoted entirely to business. A manicure and hair salon in your home and go shopping even think ! " I only buy clothes or shoes when they really need . I do not have time to be milling about in stores . Also just paid what I consider fair . I will not spend five thousand reais a scholarship here in Brazil , if I can buy it for less than half in the United States or Europe . "
"I am extremely economical "
What has changed with money and success ? " Basically we have a lot more comfort . Besides, I can travel to all the places you always wanted to know . You can not take long periods of vacation, but when we , I and my husband took the kids and go sightseeing. Nowadays I hang up the phone, " Carla says.
The family also has a " refuge " for the weekend : a home within a gated community in Guaruja, São Paulo coast . " On the beach we go out for bike riding with the kids and we enjoyed this very moment with the family."
A businesswoman account that is economic in nature. " I can not quit spending money without thinking . I know I had to give up many things in my personal life , so I give a lot of value to all who conquer . In my house, for example , we market on Wednesdays , the day that vegetables and fruits are on sale . My kids earn only present in holidays and if they break some toy , need to gather money from their pocket money to buy another. I always say that I will not replace something they cared not . I think they give much value to what we already have and understand what it takes to work hard to succeed and a comfortable life , "adds Carla .
Empresária que vendia água na porta
da faculdade construiu império com 160 clínicas odontológicas espalhadas pelo
Brasil
Danielle Nordi, iG São Paulo | 19/03/2011
07:49:23
Eduardo César/Fotoarena
Você já ouviu falar em Carla Sarni? Talvez não, mas as chances de
conhecer a rede de clínicas odontológicas que ela fundou são maiores. A
Sorridents, maior rede da América Latina, está presente em mais de 125
localidades do país. Em breve, este número aumentará para 160, já que muitas
franquias vendidas estão em fase de implantação. Mas aos 37 anos ela quer mais.
Está de olho no mercado de Portugal e Angola. O objetivo é um só: ser a maior
do mundo no ramo.
“Sempre tive o dom
para os negócios. Quando eu tinha uns 12 anos ganhei da minha mãe alguns
carretéis com linha. Coloquei dentro de uma bacia e fui para a frente do
mercado central da minha cidade. Levei duas cadeiras e ficava chamando as
pessoas com a frase ‘entra, entra freguesia, chucha dinheiro na bacia’. Vendi
tudo e comprei uma bicicleta cor de rosa”, conta a empresária com um bom-humor
muito característico.
Roupas, bombons e garrafas de água
Ela vem de uma cidade pequena do interior de São Paulo, Pitangueiras. O pai era motorista de ônibus circular e a mãe vendia queijos e requeijão e, quando conseguiu juntar um dinheiro, comprou uma pequena loja onde começou a vender roupas. Carla cursava magistério pela manhã. Ela frisa que a única razão para estudar para ser professora era porque o curso era gratuito. Durante a tarde ajudava a mãe e no período noturno freqüentava as aulas do ensino médio, antigo colegial. Quando seu primo perguntou se ela não queria ir com ele para Minas Gerais prestar vestibular de odontologia, a vida da empresária tomou um novo rumo.
Ela vem de uma cidade pequena do interior de São Paulo, Pitangueiras. O pai era motorista de ônibus circular e a mãe vendia queijos e requeijão e, quando conseguiu juntar um dinheiro, comprou uma pequena loja onde começou a vender roupas. Carla cursava magistério pela manhã. Ela frisa que a única razão para estudar para ser professora era porque o curso era gratuito. Durante a tarde ajudava a mãe e no período noturno freqüentava as aulas do ensino médio, antigo colegial. Quando seu primo perguntou se ela não queria ir com ele para Minas Gerais prestar vestibular de odontologia, a vida da empresária tomou um novo rumo.
“Eu fui porque a
inscrição não era cara e porque ele disse que ia ter muitas festas. Não achei
que poderia ser aprovada”, confessa. Depois da boa notícia, veio o balde de
água fria. A mãe, comerciante que contava o dinheiro no fim do mês e lutava
para pagar as contas com o lucro da loja e o salário do marido, disse que não
tinha condições de sustentá-la em outra cidade e ainda mais comprar os
materiais didáticos tão caros que o curso exigia. Ela não desistiu e pediu permissão
para tentar se manter sozinha. A experiência seria de apenas seis meses. Se não
desse certo, Carla voltaria para sua cidade para terminar o magistério.
Foi então que ela
começou a retirar roupas da loja da mãe e vender nas repúblicas de Alfenas, cidade
mineira onde cursou faculdade. O período integral de estudos não desanimava a
aluna. Depois das aulas ela visitava as casas de estudantes e vendia seus
produtos. Quando as roupas acabavam, ela fazia bombons. Na época de vestibular,
ia para a porta da faculdade vender garrafas de água. E desta forma ela se
manteve no curso e ainda mandava o dinheiro que sobrava para ajudar os pais.
“Fui apelidada de sacoleira, mas foi assim que eu me formei”, lembra.
Consultório em cima da padaria
Depois de se formar, Carla resolveu vir para São Paulo. Morava de favor na casa de um tio e começou a procurar emprego. Não foi aprovada num processo seletivo de um consultório que ficava em cima de uma padaria, na Vila Císper, zona leste da capital. Mesmo com a negativa, a empresária esperou todos os candidatos irem embora e reforçou ao dentista que, caso o profissional escolhido desistisse da vaga, ela precisava muito daquele emprego. Dias depois, ele a contratou.
Depois de se formar, Carla resolveu vir para São Paulo. Morava de favor na casa de um tio e começou a procurar emprego. Não foi aprovada num processo seletivo de um consultório que ficava em cima de uma padaria, na Vila Císper, zona leste da capital. Mesmo com a negativa, a empresária esperou todos os candidatos irem embora e reforçou ao dentista que, caso o profissional escolhido desistisse da vaga, ela precisava muito daquele emprego. Dias depois, ele a contratou.
“Depois de três
meses, formava fila na porta por pessoas que queriam ser atendidas por mim”,
afirma. Ainda na época que estava na faculdade sua avó e uma tia começaram a
pagar um carnê de prestações para uma cadeira de dentista para Carla. Quando a
cadeira saiu, ela informou o dono da clínica que iria embora. Foi quando ele
lhe propôs que ela comprasse o consultório. Ela pagou 12 mil reais em 10
parcelas. E começou a expandir alugando as salas ao lado.
Enquanto
trabalhava, pagava um consórcio de um automóvel. “Quando meu carro saiu, eu
pensei: ‘vou deixar de ser pobre’. Mas, justamente nesta época, um imóvel perto
do meu consultório foi colocado à venda. Eu dei meu carro como entrada e
financiei o resto em 15 anos. Depois daí, tudo começou a mudar.
Faturamento de 104 milhões de reais
Em menos de 10 anos, Carla e alguns dentistas parceiros já possuíam 23 unidades da Sorridents. Em 2004, ela e o marido formataram o sistema de franquia e hoje a empresa é a maior do ramo, na América Latina, com 160 clínicas odontológicas. O faturamento do ano passado foi de 104 milhões de reais e o esperado para este ano é a quantia de 120 milhões.
Em menos de 10 anos, Carla e alguns dentistas parceiros já possuíam 23 unidades da Sorridents. Em 2004, ela e o marido formataram o sistema de franquia e hoje a empresa é a maior do ramo, na América Latina, com 160 clínicas odontológicas. O faturamento do ano passado foi de 104 milhões de reais e o esperado para este ano é a quantia de 120 milhões.
Com o dinheiro
vieram pesadas 16 horas de trabalho por dia, falta de tempo para atividades
cotidianas, como ir ao mercado, e também para a família. Mãe de dois filhos, um
de oito e outro de sete anos, Carla não participava mais da rotina das
crianças. Há quatro anos, seu filho mais velho ficou dias internado numa UTI
(unidade de terapia intensiva). Foi quando ela decidiu rever suas prioridades.
“Hoje a minha
agenda depende dos meus filhos. Almoço em casa de duas a três vezes por semana
e, durante o período de prova dos meninos, eu chego em casa às sete da noite e
tomo a matéria até às nove. Depois volto a trabalhar lá mesmo. O fim de semana
também é da minha família. A gente adora sair para comer fora, ir ao teatro e
ao cinema”.
Tirando os filhos,
o restante do tempo é dedicado integralmente aos negócios. A manicure e o
cabeleireiro vão na sua casa e shopping nem pensar! “Só compro roupa ou sapatos
quando realmente preciso. Não tenho tempo de ficar zanzando nas lojas. Também
só pago o que considero justo. Não vou gastar cinco mil reais com uma bolsa
aqui no Brasil, se posso comprá-la por menos da metade nos Estados Unidos ou na
Europa”.
“Sou extremamente econômica”
O que mudou com dinheiro e sucesso? “Basicamente temos muito mais conforto. Além disso, posso viajar para todos os lugares que sempre quis conhecer. Não dá para tirar períodos longos de férias, mas quando podemos, eu e meu marido, pegamos as crianças e vamos passear. Hoje em dia eu até desligo o celular”, conta Carla.
O que mudou com dinheiro e sucesso? “Basicamente temos muito mais conforto. Além disso, posso viajar para todos os lugares que sempre quis conhecer. Não dá para tirar períodos longos de férias, mas quando podemos, eu e meu marido, pegamos as crianças e vamos passear. Hoje em dia eu até desligo o celular”, conta Carla.
A família também
possui um “refúgio” para os fins de semana: uma casa dentro de um condomínio
fechado no Guarujá, litoral de São Paulo. “Na praia a gente sai para andar de
bicicleta com as crianças e curtimos muito este momento com a família”.
A empresária conta
que é econômica por natureza. “Não consigo sair gastando dinheiro sem pensar.
Sei que tive que renunciar a muitas coisas na minha vida pessoal, por isso dou
muito valor a tudo que conquisto. Na minha casa, por exemplo, fazemos mercado
às quartas-feiras, dia em que legumes e frutas estão em promoção. Meus filhos
só ganham presentes em datas comemorativas e se eles quebram algum brinquedo,
precisam juntar o dinheiro de suas mesadas para comprar outro. Eu sempre falo
que não vou repor algo que eles não cuidaram. Acredito que eles dão muito valor
ao que têm e que já entendem que é preciso trabalhar muito para ter sucesso e
uma vida confortável”, completa Carla.
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